ERL

Multihyphenate creative Eli Russell Linnetz launched ERL in 2018. The Los Angeles–based label offers vibrant everyday luxury inspired by its Venice Beach, California roots. ERL has a nostalgic and laid-back feel, coming from the Pixar movies of the 90s, the skaters of Venice Beach and the Santa Monica swim team. Bold colors and patterns tend to dominate the brand’s collections of relaxed daily staples, which draw on various Americana themes to tell a compelling and contemporary visual story.