Collection: Alessandra Rich

Founded in 2009, Alessandra Rich has re-established the concept of femininity for the contemporary woman. The Italian-born, London-based designer crafts her long dresses and cocktail dresses from luxurious fabrics and incorporates many retro references, from 1940s-style pleats to ruffles and polka dots synonymous with the 1980s. The brand's distinctive aesthetic, modern, playful, which doesn´t follow trends, has established a loyal following among fashionistas, celebrities and women looking beyond stereotypical occasion wear.