Collection: Eytys

Eytys started out with a sneaker line in 2013 and dabbled in collaborations with H&M and others, but quickly amped up its act. Designers Max Schiller and Jonathan Hirschfeld enjoy poking fun at themselves, drawing inspiration from Generation Z. Their funky high-heeled boots, jeans, cool vests and jackets are very much for the post-internet generation. Its clever street style for the young and the cool and the new object of desire of a generation of trendsetters tired of following the rules set by conventional fashion.